Work includes media research, outreach systems, booking pipelines, launch coordination, and content planning.
Press & Media Strategy
• Press outreach dashboards• Media targeting and pitch themes
• Editorial targeting and placement research
• Press kits and press release support
Booking & Partnerships
• Podcast and radio booking pipelines• Speaker positioning and topic strategy
• Institutional and brand partnership research
• Guest list and relationship management systems
Launch & Go-To-Market
Collection launch strategy• Exhibition press strategy
• Event communications and RSVP systems
• Campaign-level social strategy
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Sapphire Stubbs for General Population — Founder & Institutional Press Positioning
Built press research, outlet mapping, and pitch development materials to support founder positioning through earned media. The dashboard included relevant outlets, podcast contacts, episode references, pitch themes, and SEO-informed topic trends to identify strong-fit media opportunities.
Media targeting dashboard:
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Details:
• Mapped relevant outlets, podcasts, and editorial opportunities
• Identified episode references and topic angles for tailored pitching
• Organized pitch themes around the founder’s industry background and consulting transition
• Added SEO-informed topic trends to support search-relevant positioning
• Built the dashboard to connect founder expertise with strong-fit media opportunities
ew full dashbo
Hudinilson Jr. via general population — Exhibition Press Outreach & Media Targeting
Built an exhibition-specific media targeting dashboard to support press outreach for Hudinilson Jr.: Selected Works 1978–2000. The dashboard organized relevant art, culture, and institutional media contacts alongside recent writer references, shared-interest angles, and outreach notes, helping tailor each pitch to the writer’s existing coverage and likely areas of interest.
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Details:
• Built an exhibition-specific press outreach tracker
• Researched relevant art, culture, and institutional media contacts
• Added recent article references to personalize outreach emails
• Identified shared-interest angles between the exhibition and each writer’s coverage
• Organized outreach notes to support targeted pitching
Lara Saget via general population — Social Media Rebrand Framework
Developed a template-driven social media rebrand framework to support content planning, audience engagement, and client-side execution. The framework organized recommended content formats, posting structures, visual references, and content-category percentages to help guide a more consistent social presence.
Details:
• Developed a template-based framework for future social content
• Organized recommended content categories, formats, and posting structures
• Added visual references to guide tone, pacing, and presentation
• Recommended content-category percentages to support a balanced feed
• Created a planning deck for client-side execution and ongoing use